In its study from October 2018, the global consulting firm McKinsey, demonstrated that companies who design and the employment of creativity as principal drivers in their value-generation outperform industry-benchmark growth by as much as two to one. So we are sharing more information about Innovation Design Management MA for you.

Comprehensive disruption through digitisation, changing marketplaces, and consumer behaviour have created a new professional playing field between creative design, business strategy, and IT development. Innovation-centered companies increasingly look for managers who understand how to use design as a prominent driving factor behind business decisions and how to incorporate right-brain-thinking and an artistic attitude in business, as strategic assets in the generation of innovation and sustainable consumer-value, and in the transformation of a companies’ organisation and vision.