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Marketing Management, MA

Today’s marketers have to think holistically. Their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines.
At the University of Europe for Applied Sciences, we educate you theoretically and practically on how to communicate and how markets, as well as products, are interconnected. This way, you will become a marketing expert that is well-equipped to tackle the demand and challenges of a marketing professional.
As a student at UE, we train you to become a leader in marketing management. Case studies, practical projects and internships with top business partners expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option  to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening.
Your course leader Prof. Dr. Wolfgang Merkle brings experience from management positions in large corporations such as Otto, Zara, Massimo Dutti or Tchibo to the table. Benefit from his know-how and learn from an experienced marketing leader!

Key Facts

Starting semesters

    .Winter semester: September

Tuition fees | EU applicants

    € 748 monthly
    Save an additional 10% each month with our IT contribution discount. (T&C's apply)

Tuition fees | Non-EU applicants

    € 13,188 yearly
    Benefit from our current Early Bird Discount and save up to 17% on the full tuition fee.


    Master of Arts, MA
    120 ECTS

Language of instruction


UE Campus


Focus of the study

  • Focus on individual development
  • Practical projects & supervised internship
  • Teaching by renowned lecturers from the industry, e.g. Tchibo, ZARA, Otto Group
  • Lecture period

      Wednesday afternoon until Saturday evening

    Important note

      There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.

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