Be a key player, not just a spectator: manage sportspeople, plan events, and stir emotions. Few industries inspire as many people as the sports and events sector. With the football World Cup and music festivals now celebrated as major events, and sports clubs developing into large corporations, sports and events businesses are not only becoming more exciting but also increasingly lucrative. A degree in Sport & Event Management from UE will enable you to play an active role in shaping this vibrant industry.

On this bachelor programme at the UE, you will develop management and leadership skills in sports and events management, business administration, economics, and basic law. Our distinguished lecturers are from both academic and professional backgrounds. You will even have the opportunity to actively shape your studies and career path. 

If you would like to study Sport & Event Management at UE, you can start your studies at one of our locations in Berlin, Hamburg or Iserlohn.