Digital Product Management

Digital Product Management, BA

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.

Due to the professional and conceptual proximity of digital product managers to the field of UX/UI design, students are also taught media, art and cultural theory in the first semesters in order to participate in current and future discourses that precede the creation of relevant digital content.

Starting semesters

· Winter semester: September · Summer semester: March

Tuition fees | EU applicants

Tuition fees | EU applicants Standard: € 708 monthly Save additional €70 each month with our 10% IT contribution. (T&C's apply) Please find out more about our fees, discounts and how you can fund your studies.

Tuition fees |non EU applicants

Standard: € 12,100 yearly Benefit from our loyalty discount and save € 6,050 on the full tuition fee. Please find out more about our fees, discounts and how you can fund your studies.

Language of instruction


Internship semester / semester abroad

5th semester


Bachelor of Arts (BA)


180 ECTS (6 semesters)


· Individual development · Small learning groups · Creative freedom


UE Innovation Hub

Please follow and like us:
Pin Share